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• Visibility
– 57% are less likely to interview a candidate they can't find online
– 54% decided not to hire a candidate based on their social media profiles
– 50% of employers check current employees' social media profiles
– 33% have reprimanded or fired an employee for inappropriate content
– 70% of employers use social media to screen candidates
• Perception Matters – Lack of Social Proof might mean…
– You Haven’t Done Anything Impressive
– Exposes an Incomplete Career Story
– Reveals a Lack of Hustle
– Says Everything Anyone Needs to Know About You
– Drains Authenticity From Your Brand
Networking – Social Media
Source: https://www.recruiter.com/i/5-reasons-why-social-proof-matters-to-recruiters/